Creative Solutions
Q1 2020

Rich Media units & strategies utilizing interactive & engaging video content.

How does video work?

Video creative opportunities are limitless and a great way to drive user engagement. Video units allow advertisers to showcase interactive content throughout the user experience, and help strengthen brand awareness.

InteractVid

Interactive video

This in-stream video unit has an interactive layer. Once the user taps a color shade, the video pauses and supporting product information is visible. Users can click through to the Revlon landing page. The user can tap ”X” which hides the product details and the video resumes.

Audience

Beauty queens.
Users with beauty apps such as Sephora, Ulta, Beautylish, etc.
Active social media sharing on app such as Pinterest, Polyvore, Instagram, etc.
Users that visit department stores, beauty retailers and salons frequently.
2,247,055 unique users.

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SyncVid

Synced video

This unit plays a video with synchronized messaging, which showcases a variety of product and service benefits. In the gallery, Tangerine customer benefits are synced with cue points throughout the video. A clear CTA is prominent throughout the whole unit, enticing the user to sign up.

Audience

Life Stagers.
Pragmatic A25-44, HHI Income $75K.
Users with apps such as Mint, Acorn, TimeTune, Schedule Planner, etc.
These users are also seen at a bank at least once every two weeks.
1,098,186 unique users.

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PlayVid

Interactive video interstitial

This interactive interstitial captures users attention and engagement. Utilizing a gamepad, the user is enticed to play through the trailer, triggering actions and haptic feedback (Android only). Upon video completion, an end card appears with a CTA to “BUY NOW” or “WATCH TRAILER”.

Audience

Gamers.
Users with apps such as Twitch, Playstation, Xbox, Steam, etc.
2,247,055 unique users.

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Working with Canada’s biggest brands and agencies

We believe in the limitless opportunities of mobile advertising. We use the power of customization, education and ongoing market research to help clients and partners navigate the rapidly growing and increasingly complex ecosystem. With 69% of digital spending projected to be invested in mobile by 2019, it is essential that brands and publishers place an increased focus on the limitless opportunities mobile has to offer.